Project Pitch: Blue Delta Jeans Co.

Blue Delta Jeans Co. is an apparel company that creates custom jeans to fit each customer perfectly. The company was founded in 2010, and opened a studio in Oxford in 2014. Our goal is to create more awareness for the company. Because the jeans tend to be more on the expensive side, our target audience will be middle-age adults in Oxford. We want to increase likes and shares on the already present Blue Delta Jeans Co. Facebook page. We believe that the audience we are targeting is very active on Facebook, so this would definitely be advantageous. Advertisements in local magazines are another way we believe would reach our target audience.

A Sip of Spring

After such a long winter, spring is finally here! There is no better way to welcome the new season rather than with a refreshing cocktail.These three delicious spring cocktail recipes are a great way to celebrate the beginning of spring.

Strawberry & Limoncello Rosé Sangria

Strawberry and Limoncella Rosé Sangria

A sangria is a Spanish drink that typically consists of a wine, a liquor, lemonade, fruit, sugar, and spices. This drink is especially popular during warm weather, making it perfect for spring. Instead of using wine, this recipe from The Kitchn, calls for champagne. What better way to celebrate the new spring season rather than with champagne?

 What You’ll Need:

– 3/4 cup limoncello
– 1 cup fresh raspberries
– 1 cup hulled and quartered fresh strawberries
– 1 bottle chilled demi-sec rosé champagne
– 1 lemon, thinly sliced and seedless

 How to Make It… 

Combine the limoncello and strawberries in a large pitcher. Add the rosé champagne  on top and add your thin lemon slices to the mix. Pour your sangria into 6 ice filled glasses. Throw your raspberries, strawberries, and lemon wheels in as garnish and to add that extra fruit flavor that coincides perfectly with spring.


Coconut Champagne Cocktail

Coconut Champagne Cocktail

Here’s another tasty cocktail that uses champagne. We love how this recipe from The Tablespoon uses coconut water. Coconut water is the liquid from the center of the coconut, while coconut milk is concentrated from the coconut meat. This makes coconut water a healthier alternative. After all, swimsuit season is right around the corner! Another aspect we love is the frozen fruit skewers. They add the perfect amount of fruit flavor to the simple spring drink!

What You’ll Need

– 1 1/2 cups of chopped fresh fruit

– 8 skewers

– 1 (17.5) container coconut water

– 1 cup of pineapple or orange juice

– 1 bottle of champagne

How to Make It… 

Put the fruits of your choice on the 8 skewers and freeze them for an hour or more. Then, combine the coconut water and juice. Refrigerate the mixture until serving time. When cocktail hour rolls around, fill each glass 2/3 full with your mixture, add the frozen fruit skewer, and top with champagne.


 Rum Punch 

Rum Punch by Martha Stewart

Rum seems to always remind us of summer, so what better way to enjoy the warm weather than with rum punch? All four of the fruit juices make quite a refreshing spring cocktail. You could bring this punch anywhere to the beach or a barbecue, and it is a guaranteed hit.

You can find the original recipe here.

What You’ll Need 

– 1 1/2 cups light rum 

– 3 cups freshly squeezed orange juice 

– 3 cups fresh pineapple juice 

– 3 tablespoons freshly squeezed lime juice 

– 2 tablespoons cranberry juice 

– 2 tablespoons grenadine 

– Ice cubes 

– 1 lime, thinly sliced, for garnish

How to Make It… 

In a large pitcher, combine the rum, juices, and grenadine. Stir the mixture until it is well blended. Pour the cocktail into glasses (recipe makes about 8 cups). Adorn the glass with a lime and serve instantly.

Enjoy these cocktails with family and friends and comment which one was your favorite. Cheers!

To see other cocktail recipes that are posted every week, check out the Anthro Blog.

Street Style: Casual Chic

Free people style researchers have been looking to fashion blogs for warm but cool looks this February. We want to highlight those who are true to their own style, something we truly admire. Casual Chic was a look we stumbled upon the most – and we are loving it. Here are some of our favorite looks we found.

Deaux Tell Ivory and Black Sweater Top

This girl has the perfect casual, yet chic look. The perfectly cropped leather leggings pair greatly with the simple black tennis shoes and the top keeps the leggings casual too. The big sunnies give her a bold look and make her stand out. The whole outfit makes her stand out, despite its simpleness, and casualness.

Found on

Casual chic look with oversized sweater, leggings, beanie, and boots

Another casual and chic look, but even more laid back. This girl is also trying to stay warm with her perfect grey beanie and black leather flat boots. The oversized sweater and tight leggings are the perfect balance in this outfit. Last but not least, the messy braid is the cherry on top to this perfect casual look.

Found on

Casual chic look with ripped jeans, leather jacket, and pale pink sweater and blouse

Our model here is slightly more dressed up than the last two with her jeans, leather jacket, and blouse. These ripped jeans are very “in” right now and a must have. They add the casual aspect to this outfit. They look great paired with her chic pale pink blouse. The contrast between it and her leather jacket is creative and makes for an interesting and great outfit.

Found on

For other street style posts that photographers have taken check out our blog: BLDG 25 • The Free People Blog

To get looks and clothes similar to these, look to our online site.


What to Watch: Spring Color Trends

It may be below freezing temperatures outside, but spring is approaching. We have been searching for the top colors this spring and choosing the perfect looks. Make sure to be ready for the 2015 spring season with these color trends from ASOS.


Yellow might be a hard color to wear, but from amber and canary to saffron and marigold, there is a shade of yellow for everyone. Don’t be afraid to stand out in such a fun and happy color! You will be seeing yellow everywhere you turn this spring, whether its clothing or accessories so make sure you are prepared!

Yellow strapless cocktail dress      yellow high-waisted bathing suit

Neon yellow dress Pale yellow mid-heeled Pump



While this trend certainly isn’t new, it is everywhere this season spring. Take this classic color combo and make it fresh and unique. Look for interesting silhouettes and patterns to spice it up!

Black and white chevron shift dress     Black and White Ganni Caftan Dress in tribal printBlack and white cheetah print waist belt      black and white shirt dress



Unlike yellow, each shade of blue looks good on everyone; I have yet to find this false. This spring, light blue and cerulean will be all over. Light blue have a very soft, elegant, and romantic style. Cerulean will give a bolder and edgy look, depending how you wear it. Try both and see which fits you and your style!

light blue maxi dress     light blue topcerulean blue patterned top     Cowl back cerulean blue sequin dress


Check out our site for more style blog posts and all of these looks!


Brand Content Analysis

I chose the online store ASOS for this week’s “what works.” I often shop at Asos and have always been a fan of their website. The website is very user friendly and its always easy to find what one is looking for despite having over 50,000 products. Asos is the UK’s largest independent online and fashion beauty retailer and ships worldwide.

Asos carries women’s and men’s clothing, shoes, and accessories. After selecting which clothing you will be shopping for, you are given sub-categories for that clothing. For example, I click on dresses. I am then given 12 options for narrowing down my selection such as maxi dresses, evening dresses, dresses for weddings, summer dresses, etc. This makes finding what one is looking for much simpler rather than searching through thousands of products. Another benefit of shopping at Asos is that it gives potential customers individual catwalk model videos for each clothing item on the site. Then one is able to see how this clothing item looks not only in a picture.

The homepage of Asos is not just about clothing, and is heavy on the content side. Asos runs a fashion blog and has several articles on the home page about fashion news, celebrities and entertainment, suggested outfits, and even music videos. I believe this really creates an online experience for customers and creates more site visits.

At the bottom of the home page, there is a link to each of their social media sites: Facebook, Twitter, Google plus, Pinterest, Instagram, Youtube, and Tumblr. Asos has a large presence on social media with 801K followers on Twitter, 2.8 million followers on Instagram, and over 3 million likes on Facebook. In each of their tweets and Facebook posts, they each contain a picture. Through a recent internship I learned that one should include a picture when posting to these because without it, a post might just lost in the news feed; this makes it more of a thumbstopper. The posts they make on all of their social media sites contain different outfit ideas, celebrities wearing their clothes, or products that are coming soon. Whenever they post certain products they always include the product code to make it easier to find and purchase on the website. Not only do they post pictures of their products, but also post entertaining pictures as well such as pictures of dogs, food, or funny pictures. Asos not only wants to market their products, but their brand as well and I think that makes them so successful.